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Is Crumbl Cookie Worth The Hype?

An image of the Crumbl Cookie store on Michigan Avenue downtown Chicago. September 27th, 2024.
An image of the Crumbl Cookie store on Michigan Avenue downtown Chicago. September 27th, 2024.
Maya Blanek

Got a sweet tooth?

Students at Morton West all know about the new craze regarding Crumbl Cookies. But is the need for these cookies truly worth the praise they get?

Chloe Nelson, a senior, exclaimed, “I’ll do anything for Crumbl!” while walking the mile down Michigan Avenue to get to her one-week-only pink frosted sugar cookie.

The aesthetic pink box lay on our table as we ate dinner, and in turn received many “ooohh’s!!! You guys got Crumbl?! What’d you get?” from passing college students. Gavin, age 20, couldn’t help but ask for a piece of the classic chocolate chip cookie. The popularity of these cookies amongst every person encountered at dinner was shocking, and inspired the idea that there might not be a soul who dislikes Crumbl.

An image of the Crumbl Cookie store on Michigan Avenue downtown Chicago. September 27th, 2024. (Maya Blanek)

But earlier that day, the downside of these cookies was brought up when we asked Aussie, age 18, if he was going to get anything.

His response? “Nah, It’s too expensive.”

To which everyone at the table nodded in agreement… and then swiped their cards.

Aussie made a good point: Is the consumer price for these sweet treats really worth it? A typical Crumbl cookie costs between $4 and $5, which is about the same price for a 13-oz package of Chips Ahoy Cookies. This means you are getting more cookies for the same price of one Crumbl cookie. But the taste of a Crumbl cookie may be a considerable factor in the price people are paying.

Sofia, age 18, gave us her candid opinion as she took a bite of the cookie for the first time.

“Its actually crumbling! Oh it’s soo good. Definitely worth it.”

Sofia’s reaction to her first time trying Crumbl certainly reflected the positive opinion of the general public and added yet another fan of these beloved cookies.

To some, these cookies are overpriced and overhyped. But to many, the 20-minute wait and price is overruled by the taste and excitement of new flavors each week. Now Crumbl is implemented into many people’s weekly routines.

Ultimately, do you think Crumbl Cookies are truly worth all of the attention they get?

 

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